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Title: The Use of PROMETHEE Method for Evaluating the Strategic Potential of Construction Enterprises
Authors: Ginevičius, Romualdas
Podvezko, Valentinas
Novotny, Miloslav
Keywords: construction enterprise strategy
strategic enterprise potential
multicriteria evaluation
Issue Date: 2010
Publisher: Vilniaus Gedimino technikos universitetas
Citation: Ginevičius, R.; Podvezko, V.; Novotny, W. 2010. The use of PROMETHEE method for evaluating the strategic potential of construction enterprises, in The 10th International Conference “Modern Building Materials, Structures and Techniques”: Selected papers, Vol. 1. Ed. by P. Vainiūnas, E. K. Zavadskas, May 19–21, 2010, Lithuania. Vilnius: Technika, 407–413.
Abstract: The strategies of a construction enterprise largely determine its position in the market. In its turn, the success of the developed strategies mainly depends on the determination of enterprise possibilities referred to as its strategic potential. This potential includes the industrial and management components. Management potential of an enterprise may be determined by using multicriteria evaluation methods. The method PROMETHEE is a more advanced approach compared to other methods, used for determining the strategic enterprise potential.
ISBN: 978-9955-28-593-9
Appears in Collections:Konferencijų straipsniai

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