Complex Assessment of the Methods for New Service Idea Generation

Abstract

One of the most difficult steps in the process of new service development is the first – idea generation. Yet many companies in their development programmes appear not appreciate the importance of this stage. An approach which has often been used to cover the idea generation stage and one which companies still follow is a procedure of random idea submission in which ideas are left to the people directly concerned in product development. So, many companies’ ideas arise without any aid of disciplined procedures. Although this may have a semblance of an approach it is basically a haphazard procedure which relies mainly on chance. It is offered to use model for assessment methods, which include two different quantitative methodologies to determine the best method for generating the idea for the service company in existing business circumstances.