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Title: Evaluating Lithuanian Banks from the Perspective of Their Reliability to Customers by PROMETHEE Method
Authors: Ginevičius, Romualdas
Podvezko, Valentinas
Novotny, Miloslav
Keywords: bank reliability
multicriteria methods
Issue Date: 2010
Publisher: Vilniaus Gedimino technikos universitetas
Citation: Ginevičius, R.; Podvezko, V.; Novotny, M. 2010. Evaluating Lithuanian banks from the perspective of their reliability to customers by PROMETHEE method, in The 6th International Conference “Business and Management 2010”: Selected papers, Vol. 2. Ed. by R. Ginevičius, A. V. Rutkauskas, R. Počs, May 13–14, 2010, Vilnius, Lithuania. Vilnius: Technika, 993–999. doi:10.3846/bm.2010.133
Abstract: Bank reliability from the viewpoint of natural customers is a complex phenomenon described by a set of evaluation criteria. Therefore, multicriteria evaluation methods, allowing us to integrate multidimensional and oppositely directed criteria into a single generalizing value and to determine their significances to a research object, may be effectively used for banks’ ranking. PROMETHEE methods are more sophisticated, advanced and logical compared to other multicriteria evaluation methods. The evaluation results yielded by a particular method depend on the selection of preference function of any particular criterion and determination of its parameters. Thus, the experience of a decision-maker is important for evaluation.
ISSN: 2029-4441
Appears in Collections:Konferencijų straipsniai

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