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Title: An approach for evaluating website quality in hotel industry based on triangular intuitionistic fuzzy numbers
Authors: Stanujkic, Dragisa
Zavadskas, Edmundas Kazimieras
Karabasevic, Darjan
Urosevic, Snezana
Maksimovic, Mladjan
Keywords: intuitionistic fuzzy sets
triangular intuitionistic fuzzy number
aggregation operator
hamming distance
hotel website evaluation
Issue Date: 2017
Publisher: Vilnius University Institute of Mathematics and Informatics
Citation: Stanujkic, D., Zavadskas, E.K., Karabasevic, D., Urosevic,. S., Maksimovic,. M. 2017. An approach for evaluating website quality in hotel industry based on triangular intuitionistic fuzzy numbers, Vilnius University Institute of Mathematics and Informatics, 28(4), 725-748
Series/Report no.: 28;4
Abstract: Compared to fuzzy numbers, intuitionistic fuzzy numbers provide greater opportunities for solving complex decision-making problems, especially when they are related to ambiguities, uncertainties and vagueness. However, their use is more complex, especially when it comes to ordinary users. Therefore, in this paper an approach adopted for evaluating alternatives on the basis of a smaller number of some more complex evaluation criteria is proposed. The approach is based on the use of linguistic variables, triangular intuitionistic fuzzy numbers, and the Hamming distance. At the end, a case study of hotels' websites evaluation is given to demonstrate the practicality and effectiveness of the proposed approach, together with its limitations and weaknesses. Additionally, a new procedure for ranking intuitionistic fuzzy numbers is proposed and its use is verified.
ISSN: 0868-4952
Appears in Collections:Moksliniai straipsniai / Research articles

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