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Title: | Systematic approach to a new service ideas conceptualisation: quantitative decision making |
Authors: | Drejerienė, Eglė Drejeris, Rolandas |
Keywords: | New Service Concept Process Model Actions Designing |
Issue Date: | 2017 |
Publisher: | Kauno technologijos universitetas |
Citation: | Drejerienė, E., Drejeris, R. 2017. Systematic approach to a new service ideas conceptualisation: quantitative decision making. Engineering Economics. Kauno technologijos universitetas.. 28(3), 323–333 |
Series/Report no.: | 28;3 |
Abstract: | Contradictory opinions about some stages in a new service development cause many uncertainties, especially when
transferring actions of theoretical implementation into practice. Such ambiguities are particularly typical for the process
of conception formation, also evaluation and service system creation. The aim of the paper is to provide a justified model
of new service concept(s) formation, its assessment and service system (new service technology) designing. Because of the
lack of data about service concept formation, reference was also made to the sources of information about product
concept creation. Scientific information on the issues of concept formation was analysed (systematised, structured and
synthesised basing on sparse works of other authors) after being assessed in terms of logic and integrity, availability and
practical appropriateness for service business. Research findings are used to develop a process model. It consists of the
following main components: determining the purposefulness of new service development, concepts designing, concepts
assessment according to two different sets of criteria, decision making about service system designing (new service
technology designing). Application of the proposed model will show a real ways for the formation of new service
concepts. Flexible construction of the model allows reducing time needed for the evaluation and implementation a new
service. |
URI: | http://dspace.vgtu.lt/handle/1/3564 |
ISSN: | 1392-2785 |
Appears in Collections: | Moksliniai straipsniai / Research articles
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