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Title: An Extension of Fuzzy SWOT Analysis: An Application to Information Technology
Authors: Taghavifard, Mohammad Taghi
Mahdiraji, Hannan Amoozad
Alibakhshi, Amir Massoud
Zavadskas, Edmundas Kazimieras
Baušys, Romualdas
Keywords: strategic planning
fuzzy logic
factors aggregation
Issue Date: 2018
Publisher: MDPI
Citation: Taghavifard, M.T.; Amoozad Mahdiraji, H.; Alibakhshi, A.M.; Zavadskas, E.K.; Bausys, R. An Extension of Fuzzy SWOT Analysis: An Application to Information Technology. Information 2018, 9, 46.
Series/Report no.: 9;3
Abstract: When considering today’s uncertain atmosphere, many people and organizations believe that strategy has lost its meaning and position. When future is predictable, common approaches for strategic planning are applicable; nonetheless, vague circumstances require different methods. Accordingly, a new approach that is compatible with uncertainty and unstable conditions is necessary. Fuzzy logic is a worldview compatible with today complicated requirements. Regarding today’s uncertain and vague atmosphere, there is an absolute requirement to fuzzify the tools and strategic planning models, especially for dynamic and unclear environment. In this research, an extended version of Strengths, Weaknesses, Opportunities and Threats (SWOT) fuzzy approach has been presented for strategic planning based on fuzzy logic. It has solved the traditional strategic planning key problems like internal and external factors in imprecision and ambiguous environment. The model has been performed in an information technology corporation to demonstrate the capabilities in real world cases.
Description: This article belongs to the Section Information Systems
ISSN: 2078-2489
Appears in Collections:Moksliniai straipsniai / Research articles

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